The Six Deadly Mistakes Article Writers Make
Nowadays demand for article and blog writer is on its peak. With the revolution in social media marketing, unique and attractive content is now more important than ever. It is not easy task for writers and marketers to get their audience to stop and read or listen. Just like you don’t want to be caught undressed in any event or you don’t want to say something embarrassing in front of your senior officers, small business owners don’t want to present their services and products unprofessionally, that could turn the audience away from their brand forever. Here are some common mistakes that can make by writers while writing content.
1- Not Qualifying the Lead
Before writing the complete content for website or blog, online article writers must send a short and interactive draft of content to their employers. Your employers will check it if your draft is possessed enough quality and attractiveness to convert visitors into potential clients. Selling to dead ends will never get you anywhere. Before writing on anything you have to specify the audience and have to test the waters.
2- Not Including What Matters To the Audience
If you are not targeting or writing something you have to address the specific needs of your audience. For online writer it is always suggested that, include only what matters most to the audience you’re targeting. You have to address the most important points and have to showcase the value of product or services.
3- Not Saying What Makes You Different
Usually marketers need content on regular basis to engage their audience and for more back links. So it is always difficult for article writers to write something different with great attractiveness and uniqueness. But every owner knows that potential clients may receive different offers and deals eventually. Most of them appear pretty similar to one another. So make your writing material one of the stands out! In every type of web content clearly state what make you different from others. It is one of most common mistakes that every writer do again and again.
4- Not Personalizing Your Content
It is also very important to personalize your article, blog or any other content. You have to feel them that writer is talking about your need or problem. Instead of writing in general you can personalize your content. You have to write it in such a way where reader must feel that this article or blog is written only for him/her.
5- Not Structuring the Document in an Aesthetically Appealing Way
We are multi-sensory species, we feel boredom if we read article without an interesting materials. So design your article body accordingly. You can use powerful videos, photos and colors to captivate and inspire an emotional response in your viewers. Articles and blogs with massive amount of hyperlinks always remain in the dark. Such kind of content is one of the main reasons behind high bounce rate. While writing anything for anyone please remembers that you are not writing content for robots. So you need to use different techniques to make your content working effectively.
6- Not Making It Short and Easily Digestible
In every kind of digital marketing you have only ten seconds to grab the attention of visitors and in first ten seconds you have to compel visitors to continue reading. Your content must be not too much lengthy and defiantly it should not be too much shorter. Write your content in such a way where you don’t lose the attention of visitors. If you can replace the text with videos it may be more effective.
There are some questions that every freelance writer must ask himself when they are going to work for some one.
- What am I doing wrong?
- How do I get noticed?
- How do I overcome self-doubt?
If you are satisfied with the answers of above questions then your content may be effective and worthy, but in most cases writers even season writer are tend to making mistakes over and overs. That’s the actual reason many writers are not earning enough money by using their writing skills. In addition to this I will must advice never to underestimate any given topic, not matter how much you are experienced and knowledge about the topic. The important thing is that you have to find new things and must have to present them in a unique way.